Sakchyam Marks Earthquake Safety Day Through PSA on Financial Services

January 16, 2016

Today we mark the 81st anniversary of the tragic earthquake of 1934 in Nepal that took more than 17,000 lives. To increase the general public’s awareness regarding better preparing ourselves for earthquakes and other natural disasters, Sakchyam has issued a special Public Service Announcement in today with information on our Branch Less Banking initiatives in Earthquake-affected districts and other regions. A Nepali version of the artwork appears in today’s Kantipur Daily.

Since the Gorkha Earthquake of April 25, 2015, Sakchyam Access to Finance Programme has worked to establish more than 300 Branch Less Banking touch points in partnership with several commercial banks, to improve access to financial services in the aforementioned regions. These points will be instrumental for communities to access finances from their families, government and international aid agencies to help them get back on their feet as soon as possible. The same channels can also be used to receive social safety payments, salaries, insurance coverage, and other forms of payments safely.

The artwork, which features images from Sakchyam’s own initiatives – discussions with local community members, trainings to Branch Less Banking Agents, and bank account openings, encourages locals to become more resilient and financially capable, in the face of natural disasters.

Click here to download the Sakchyam PSA in Nepali

Click here to download the Sakchyam PSA in English